How to Attract Editorial Links?


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How to Attract Editorial Links?

Author: Manish Shrivastava

Link building is certainly one of the key inte rnet search engine optimization strategies, but still many search engine marketers fail to understand the difference between editorial links and paid links. In fact, there is much confusion around link-building because of these two factors. Difference between Editorial Link and Paid Link (Acquired Link): Editorial links are those links that a search engine optimization specialist induces by producing good content and employing various content marketing strategies through social networking sites like Reditt, Digg, syndication and other options. On the other hand, paid or acquired link are gathered by a web master by distributing links to other sites and paying for backlinks. Paid linking strategies include article distribution, template linking, paid advertisements etc. Of these two, most sear ch engine optimization companies would rather opt for editorial links because they are more valuable. For example, if a blogger writes a review and links his page to your site, he is acknowledging your site as original, resourceful and very informative. Search engines like such kinds of attributes, especially if the blog is relevant to your site. There are various ways to attract editorial links. One of the key ways is to add more visual zing to your website in the form of images, maps and videos. Here are some important ways to attract more editorial links to your site:

Add a diagram to your site:

Adding a descriptive, professional looking and relevant diagram to your content can be a very good effort to acquire editorial links.

Embed Audio Podcasts:

You can produce your own audio podcasts as audio-rich content attracts more traffic, thus leading to more backlinks.

Embed Video Players:

Adding video zing in the form of video players or video channels can certainly induce more editorial links to your site. Video channels have the capability of changing their channels every 15-20 minutes with some new content. But, remember to acquire the right video player that suits your site s theme.

About the author: I am the webmaster at www.synapse.co.in - a sear ch engine optimization specialist company in India offering numerous services, such as flash web development, flash scripting, customized applications for the iPhone,and website maintenance services.