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Does Block Level Analysis Improve the Web Search Experience?
Author: Manish Shrivastava
Block level analysis is an attempt to solve the faults in
PageRank and Hyperlink Induced Topic Search (HITS). PageRank and
HITS are one of the best algorithms used by major search engines
like MSN to improve the performance of a web search. Block level
analysis is a good method as it breaks down a web page into
multiple nodes or points on the web graph. This method can
surely help a SEO expert
in his quest for optimizing web pages. Block Level Analysis is
Microsoft s attempt to improve the web search performance by
optimizing the PageRank and HITS algorithms. It determines
whether the content is a part of a navigation system or is page
specific. This ranking system also presupposes that all links
are not equal. It determines whether a link is a natural
editorial link or advertisements. This analysis is conducted to
ensure that advertisement links should not be counted as votes.
The whole idea behind block level analysis is that a web page
can be divided into blocks with different topics. The relevance
and weight of links are determined by its location within the
blocks. By dividing web pages into blocks, web pages will not be
counted as single, small units. Thus it will ensure a very good
web search experience. So what s the Importance of Block Level
Analysis for an SEO company? The block level analysis concept
certainly delivers much better search results than current
search results. However there are some problems associated with
this method as search engine spiders only see text on a web
page, while an average searcher sees a combination of pictures
and text. Moreover, the concept is dependent on the
presupposition that all web pages will have the same layout, but
this cannot be applied to flash websites. For SEO services,
block level analysis will mean more optimized pages with good
content and excellent link building strategies. Links that are
relevant to the content of a web page will be taken into
account. Search engine optimization services will have to adopt
good and aggressive SEO policies to optimize a website.
About the author:
I am the webmaster at www.synapseinteractive.
com . Synapse Interactive is a SEO
company company in India.
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